Branding isn't just about the looks, it's also about the feeling. That's why sometimes — even when presented with a completely amazing brand identity, our clients might still not be pleased with the results. "There's still something off about it," These are words that pierces through the hearts of every brand designer out there. But what if we told you, there's a way we can skip all that hassle and focus on developing a brand direction that actually works and truly resembles