Innovative Young Arts Learning Center
Week 1: Understanding The Business
Kloop is a prestigious educational center for young artist & designers. The school offers workshop and classes varying from traditional paintings to digital art. Aged from 2-10 years old.
Goals Of The Project
The business shapes the brand. As in this case, most of the business is conducted in classrooms. So, we know that the brand must represent the overall mood & setting of the classes. Since, most of the brand will be decorated in the classrooms, the brand must look professional and consistent.
The Inspiration Worm
Kloop was born out of pure creativity. So we decided to create something special for their brand.
Keeping in mind that the brand will be guiding young learners throughout several years of their practice, we introduced the 'Inspiration Worm' as part of the brand.
The graphic element is programmed to wiggle randomly throughout the entire brand such as websites, class monitors and digital signages. Adding just a touch of surprise at every corner for the kids.
Week 2: Making Things Important
The brand also wants to promote that all art works are important especially in young learners. The brand wants to drive the passion of art and not it's competitiveness.
"Art is not a competition,
but a celebration of our creative minds."
So our team proposed and planned an annual event that just showcases different works of their student. To make the date more important, we made our own branded invitations and envelopes for the special date.