Pantone, the global color authority and provider of professional color language standards and digital solutions for the design community, announced the 'Color Of The Year 2022'. Their new blue shade, PANTONE 17-3938 Very Peri, is a dynamic periwinkle blue hue with a vivifying violet red undertone. The color matching company described the color as displaying a carefree confidence and a daring curiosity that animates our creative spirit and helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”
Expect to see Pantone® 17-3938 Very Peri in (2022):
Apparel and Fashion Accessories
Beauty and Hair Products
Home Décor and Interior Design
Packaging and Multimedia Design
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. For 23 years , Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.