Looking for actionable steps you can start doing in 2022 to help grow your client list? Then you're at the right place. In this article, we will be talking about crafting your own online sales funnels to attract leads & clients to your business.
Everything discussed is based on our own experience in attracting leads through digital marketing. So, if you are planning to leverage paid ads to help your business get more clients, you've come to the right place.
To set things straight, this guide will be more focused on helping service industry businesses get more clients. Read more, if you are a:
Dentists, Lawyers, Accountants, Plumbers, Designers, Electrician, Restaurants, Real Estate Agents, Doctors, Clinics, Veterinarian, Therapist, Videographers, Musicians, Artist, Models, Architects, Logistics, Agency, Firm, Tour Guides, Hotels & Inns and Etc.
First things, first. You need to have a solid strategy and plan if you want to find success in using paid ads to get clients online. That means, having your product inventory , tracking tools, and also most importantly, website ready.
Make sure to have proper website running where clients can actually make valuable steps for your business such as sign-up to newsletter, schedule a consultation or book your services; so you can start focusing on getting more website traffic. To begin running paid ads that are profitable, make sure you have an end-goal, that may be getting more leads, getting more booking/ appointments or getting more clients.
In this guide's purpose, we will be focusing on all three, as all pathways eventually leads to converting your website visitors into valuable clients. So let's get started:
Step 1: Get A Business Website
To start getting customers online, the only thing you basically need to do is display your business information online. That's where having a business website comes in handy.
But not all websites are created equally.
Make sure that the website suits your overall business. Your website should be a tool to help your business get more sales and profit. That means actively using it for lead generation, customer support and payment transactions. Another thing your website should be able to do is automate your business online 24/7. That way you get clients anytime of the day.
Things your website needs to automate the sales process:
Booking or Sign-up Forms
Quotation & Invoicing Tools
Email Marketing Tools
Websites like Wix.com come pre-built with these tools so you can just set all these up in the website itself. That way, you don't need to spend extra resources and time into setting it up using an alternative software outside of your website.
Step 2: Attract Website Visitors
Your job now is to attract quality leads to your website through either organic reach or paid ads. What we recommend is focusing on organic content while investing a minimum amount of your budget into paid ads. This will help increase your website visitor much faster overtime.
For organic reach marketing:
Writing blog posts on your website is essentially a marketing technique. Blog post is a tool that helps improve your website SEO and keyword ranking. But don't get carried away, you want to have a strategical approach in planning your blog contents. Start building your blog with guides and tutorials as more people are searching for solutions on Google. Focusing on helping your readers solve their problems by blogging around certain keywords.
If you're not someone willing to write your own posts, try hiring a service or package from freelancers. Once you know exactly what topics you need or what type of blog post you need, you can easily hire people to do it for you.
For paid ads:
Through paid ads, you can reach potential clients all over the web and re-direct them to your own website. But don't take this as a solution to bad content. Digital ads works best when paired with great content and sales strategy. If you are working alone, do note that launching profitable ads may require some basic skills of photography and copywriting. Having the right skills enables you to truly capture customers attention and generate better returns.
Step 3: Capture Leads
Once you have incoming traffic to your website, start capturing them by getting their contact information. At this stage, you want to be building on your email list. That means having specific landing pages that provides value in exchange for their emails. Things that your clients might find useful: free guides, free ebooks, free consultations, free audit and etc. These are usually called lead magnets, if you want to Google this topic a little deeper. Your goal is to warm up your prospects and get them ready to start doing business with you.
By building out your email list, you are able to reach out or follow-up with prospects privately through their inbox. Make sure to be casual on your approach, you don't want to make prospect feel like you are spamming their inbox. Invest in an email marketing tool for your business to help manage your email list.
Step 4: Offer Your Services