Imagine what ranking on the first page of Google will look like for your business. For most businesses, it means an increase in visibility and awareness. Other than that, it will also bring in more traffic, leads and even sales.
These are all examples of why SEO is so important for modern-day businesses.
In this article, I will be guiding you on the steps to optimize your website so you can start ranking on Google and increase your website traffic. Let's get started.
1. Keyword Research & Planning
SEO stands for Search Engine Optimization. By conducting SEO on your website, it allows search engines like Google or Bing to understand your website better and show up on queries more often.
So let's say, someone is searching for basketballs on the internet. They might go to Google and type in a certain keyword into the search bar, such as:
'Basketball store near me'
'Buy basketballs online'
'NBA basketballs for sale'
'Basketball shop in [your city]
These are all legitimate search queries that they might be typing into the search bar to solve their problem.
That's why conducting keyword research is an essential step to find what your customers are looking for so you can start ranking for those keywords.
Ideally, you want your business to show up when they search for these terms and potentially convert them into customers.
You can use keyword research tools like Google Keyword Planner or Ubersuggest. Both are free tools you can use to find valuable keywords for your business.
2. Long-Tailed Keywords
Before we dive into how to optimize your website's SEO, let's first talk about long-tailed keywords and why you should use them.
Long-tailed keywords are phases with 3 or more words in a sentence.
Remember our previous examples?
Keywords like 'cheap basketballs' might not be the keyword you want to rank for if you're just starting out.
Although it brings lots of searches, it's also hard to rank for because of it's competitiveness. Chances are, thousands of other similar businesses are already ranking for that keyword, so you probably want to avoid broad keywords at the start of your SEO journey.
That's why we want to target long-tailed keywords instead. Phases like 'basketball store in [your city]' or 'NBA basketball for sale' are much more easier to rank for and is more specific to your business.
3. Updating Title Tags & Meta Descriptions
Now you've done your keyword research and understand why you should target long-tailed keywords, let's go over how we can apply it to your website.
If you're using Wix, then go on to your website editor > menu & pages > SEO basics. If you're using other website hosting platforms, you should also be able to update your SEO settings in your page settings.
There, you are able to update your page's title tags & meta descriptions. Ideally you want to include your keywords in your title and also your meta descriptions. But make sure not to do keyword stuffing and avoid repeating the same keywords over and over again.
Search engines might view that as spam and penalize your website, resulting in lower rankings.
4. Use Best Practices
Make sure you are following some of the best practices when optimizing your pages title tags and meta tags.
Title tags: Include primary keywords, your business name & keep it below 80 characters
Meta descriptions: Re-include your primary keywords and keep it below 155 characters.