EM'S SOFT CHUNKY COOKIES
(JALAN TELAWI 2, BANGSAR, MALAYSIA · 2023)
(F&B / CAFE/ DESSERTS)
EM'S is a new cookie store located in Bangsar — specializing in Soft Chunky Cookies.
CREDITS.
DESIGN TEAM.
UNDOUBT STUDIO
PROJECT
EM'S SOFT CHUNKY COOKIES
Emily, the founder engaged us to help on her branding journey from online to physical store. Starting from the brand's core values and messaging, our team also developed the entire visual identity for the brand including packaging & in-store merchandises.
ABOUT.
SCOPE
BRAND STRATEGY + VISUAL IDENTITY DESIGN
HIGHLIGHTS.
COOKIES FOR THE NATION
EM'S doesn't just serve cookies; they serve an experience, meticulously crafted through our strategic branding.
Their success story dismantles the misconception that branding is the playfield of the giants.
Patron often echo the same surprise: "Your store looks and feels like a franchise!" — a nod to the brand's distinguished presence.
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