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Food & Beverage (KL, MALAYSIA · 2024)

Previously known as 'The Bean Belt', Degayo Coffee House is set to unveil a new brand identity that will help them shape their future brand direction.

Our Roles:

1. Logo Design

2. Color Schemes

3. Typography Selection

4. Brand Collaterals

5. Packaging Design

6. Branding Guidelines

7. 3D Mockups

Brand Identity Design for Coffee House.

Degayo Coffee House is a proudly serves coffee grown & harvested from their 4th-Generation Coffee Farm in Gayo Highlands, Indonesia.

GOALS: To improve the aesthetic of the brand & realign Degayo Coffee House's brand story.

Visual Identity Design

We set the tone for the brand through the brand's foundation. Forming the brand's logos, color schemes, typography & elements.

Custom Brand Illustrations

Helping the brand tell a better story, a set of Degayo Characters were created to help tell the story of the brand.

Illustrating the journey of the brand's USP & Tagline: From Tree To Cup.

Packaging Design For Coffee Brand

Degayo Coffee House will also feature 2 new in-house roasts that's exclusively available from their retail store.

Product Naming: Mojo & Choco Loco reflects a upbeat feeling that suits the coffee taste notes.

Brand Usage Guidelines

This brand usage guidelines completes the branding system. It outlines correct & incorrect usage of the brand for proper communication through larger teams.

Time For Your Brand To Stand Out Too!

Kickstart your brand with Undoubt Studio. We're experts in story-telling, helping you design a brand that's not only visually appealing — speaks directly to your audiences.

Branding Collaterals & Merchandise Design

We crafted the entire brand collaterals to help the brand offer a better customer experience.

Including: Business cards, Thank you cards, Cup Holders, Paper Cups, Cup Stickers, Menus, Courier Box Design, Coffee Info Cards.

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