DEGAYO COFFEE HOUSE
Food & Beverage (KL, MALAYSIA · 2024)
Previously known as 'The Bean Belt', Degayo Coffee House is set to unveil a new brand identity that will help them shape their future brand direction.
Our Roles:
1. Logo Design
2. Color Schemes
3. Typography Selection
4. Brand Collaterals
5. Packaging Design
6. Branding Guidelines
7. 3D Mockups
Brand Identity Design for Coffee House.
Degayo Coffee House proudly serves coffee grown & harvested from their 4th-Generation Coffee Farm in Gayo Highlands, Indonesia.
GOALS: To improve the aesthetic of the brand & realign Degayo Coffee House's brand story.
Visual Identity Design
We set the tone for the brand through the brand's foundation. Forming the brand's logos, color schemes, typography & elements.
Custom Brand Illustrations
Helping the brand tell a better story, a set of Degayo Characters were created to help tell the story of the brand.
Illustrating the journey of the brand's USP & Tagline: From Tree To Cup.
Packaging Design For Coffee Brand
Degayo Coffee House will also feature 2 new in-house roasts that's exclusively available from their retail store.
Product Naming: Mojo & Choco Loco reflects a upbeat feeling that suits the coffee taste notes.
Brand Usage Guidelines
This brand usage guidelines completes the branding system. It outlines correct & incorrect usage of the brand for proper communication through larger teams.
Branding Collaterals & Merchandise Design
We crafted the entire brand collaterals to help the brand offer a better customer experience.
Including: Business cards, Thank you cards, Cup Holders, Paper Cups, Cup Stickers, Menus, Courier Box Design, Coffee Info Cards.