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EM'S SOFT CHUNKY COOKIES

(JALAN TELAWI 2, BANGSAR, MALAYSIA · 2023)

(F&B / CAFE/ DESSERTS)

EM'S Logo & Interior Signage Design

EM'S is a new cookie store located in Bangsar — specializing in Soft Chunky Cookies.

Complete Brand Identity Design for EM's.

Previously known as "Pretty Baked By EM's." We've worked with Emily (founder) on developing something more fun, memorable & interesting.

This project's focus was to assist in developing the brand & launch their first physical store in Bangsar.

The Brand Elements — EM's Soft Chunky Cookies

The main iconic look of EM's comes from 2 things: the EM's Checkered & the signature Double Borders.

Designed & engineered by our — Branding Visuals Specialist, Kang Zi Shan.

Brand Taglines & Statements

EM's has big visions for their brand — aiming to be the #1 choice for Malaysians that love Soft Chunky Cookies!

"Cookies For The Nation!"

Custom Brand Illustrations

EM's custom illustration pack allowed a more welcoming look on the brand. 

Usage: Social Media, Menus, In-Store Experience, Packaging, Website & Poster.