EM'S SOFT CHUNKY COOKIES
(JALAN TELAWI 2, BANGSAR, MALAYSIA · 2023)
(F&B / CAFE/ DESSERTS)
EM'S is a new cookie store located in Bangsar — specializing in Soft Chunky Cookies.
Complete Brand Identity Design for EM's.
Previously known as "Pretty Baked By EM's." We've worked with Emily (founder) on developing something more fun, memorable & interesting.
This project's focus was to assist in developing the brand & launch their first physical store in Bangsar.
The Brand Elements — EM's Soft Chunky Cookies
The main iconic look of EM's comes from 2 things: the EM's Checkered & the signature Double Borders.
Designed & engineered by our — Branding Visuals Specialist, Kang Zi Shan.
Brand Taglines & Statements
EM's has big visions for their brand — aiming to be the #1 choice for Malaysians that love Soft Chunky Cookies!
"Cookies For The Nation!"
Custom Brand Illustrations
EM's custom illustration pack allowed a more welcoming look on the brand.
Usage: Social Media, Menus, In-Store Experience, Packaging, Website & Poster.