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How To Run Facebook Ads In 2023: A Complete Guide for Beginners

Hello there! I'm Arron from Undoubt Studio, and today I'm going to walk you through a comprehensive Facebook Ads tutorial specifically designed for 2023.

This guide aims to help you drive sales to your Shopify store by focusing on two critical types of campaigns: Cold Audience Campaigns and Retargeting Campaigns.

So, let's dive right in!

Table of Contents

Cold Audience Campaigns

What is a Cold Audience?

A cold audience refers to individuals who have never interacted with your brand, website, or products. Targeting this audience is crucial for increasing brand awareness and driving initial sales.

Setting Up Your Campaign

  1. Navigate to Facebook Ads Manager: Go to and log in to your Ads Manager account.

  2. Create a New Campaign: Click on the 'Create' button and select 'Sales' as your campaign objective.

  3. Name Your Campaign: It's a good practice to include the current month in the campaign name for future reference.

  4. Set Your Budget: Start with a daily budget of $10. Make sure you have enough budget to run the campaign for at least seven days for effective testing.

Choosing Your Audience

  1. Location and Demographics: Leave these broad unless you have a specific target demographic.

  2. Interest Targeting: Choose interests related to your niche. For example, if you're selling candles, target interests like 'Home Decor' or 'Relaxation'.

Creating Your Ads

  1. Ad Format: Choose a single image or video format.

  2. Ad Content: Focus on the outcomes rather than features. For example, instead of saying "Round Candle," say "Relaxing Candles for Your Everyday Use."

  3. Call to Action: Use compelling CTAs like 'Shop Now' to guide the user to take action.

Retargeting Campaigns

What is Retargeting?

Retargeting focuses on individuals who have previously visited your website but did not make a purchase.

Setting Up Your Retargeting Campaign

  1. Create a New Campaign: Similar to the cold audience campaign, but name it 'Retargeting Campaign.'

  2. Custom Audiences: Create a custom audience based on website visitors for the last 180 days.

  3. Ad Content: Use different ad creatives from your cold audience campaign. Consider offering special discounts or highlighting customer testimonials.

Monitoring Your Campaigns

Keep an eye on key metrics like:

  • Cost Per Click (CPC)

  • Click-Through Rate (CTR)

  • Conversion Rate

  • Return on Ad Spend (ROAS)

Facebook Ads Mastery Course

Bonus: Facebook Ads Mastery Course

As a thank you for sticking around, I'm offering a special discount on my Facebook Ads Mastery Course. This course will take you from zero to hero, helping you scale your business just like we did, from $0 to $10K monthly. Click here to get 60% off the entire course.


Arron Goh is a media buyer with 4+ years specializing in Facebook Ads. He helps small business owners grow their online sales through running profitable ad campaigns.

If you are interested in learning the exact strategies that entrepreneurs from 15+ industries are using to reach 3x ROAS on their Facebook Ad campaigns, then join his Facebook Ads Mastery Course today and get lifetime access!


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