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Corporate Branding 101: Why Your Company Needs More Than Just a Logo

In the dynamic corporate landscape of Malaysia, companies are realizing that a compelling brand identity goes far beyond a logo. It's about building a story, a personality, and an emotional connection with your audience. At Undoubt Studio, we understand this necessity deeply. Unlike larger branding agencies that may charge exorbitantly, our design studio offers a personalized and affordable approach to crafting your unique brand story.


In this article:

Corporate Branding For Hotel

The Power of Corporate Branding


A well-defined corporate brand offers numerous benefits, some includes:


  1. Better Brand Recall: A strong brand stays in the minds of your customers, increasing recall and loyalty.

  2. Enhanced Recognition: A distinct brand identity sets you apart in a crowded market.

  3. Professional Appeal: A cohesive brand demonstrates professionalism, attracting more clients.

  4. Trustworthiness: A well-crafted brand builds trust, an invaluable asset in today’s business world.


The Cost-Effective Path to Exceptional Branding

At Undoubt Studio, we offer a range of packages tailored to your needs:


Basic Branding (RM5,500): Ideal for strategy-focused businesses. You receive a comprehensive 24-page brand strategy document, detailing your vision, mission, taglines, and more.


Standard Package (RM7,500): Our most popular choice. It encompasses Visual Brand Identity, including logo, color schemes, typography, and marketing collaterals. This package integrates brand strategy at no extra cost.


Top Tier Package (RM9,000): For businesses seeking a comprehensive branding experience, this includes everything in our basic & standard package, plus, a 60-page brand guidelines document, ensuring correct use & consistency across various platforms.


Custom Projects (Starting RM15,000): Tailored for those desiring a bespoke experience, covering a range of services such as: Logo Animation, Product Photography, Social Media Design, In-Store Experience, Packaging Design, Website & E-commerce Design.


 

Why Choose a Design Studio vs. Branding Agency?


Design Studio Advantages:


Pros:


  • Affordability: Our pricing is flexible, starting from only RM5,500. We also offer fixed priced packages for businesses on a budget.

  • Personalized Service: A dedicated account manager ensures seamless communication and focus. No more miscommunications or juggling between multiple designers.

  • Premium Quality: We deliver high-quality work without the hefty price tag of large agencies.


Drawbacks:


  • Timeline: Our meticulous process may require more time, plus a slight waiting list as we only able to work with limited project per month.

  • Capacity: We rarely work on ad-hoc projects, prioritizing comprehensive engagements. Our MLE (minimum level of engagement) for projects starts from RM5,500.

  • Resources: While we are resourceful, large agencies may offer broader capabilities.


Branding Agency Comparison:


Pros:

  • Specialization in Large Projects: Best suited for corporations with budgets exceeding RM100k.

  • Diverse Talent Pool: Capable of meeting tight deadlines and specific project requirements.

  • Exclusive Clientele: Focuses on a select group of customers. Harder to get in touch with, if your business doesn't have any past-history.


Cons:

  • Higher Costs: Agencies often charge atleast 50-200% more for similar quality work.

  • Less Personalized Attention: Smaller project budgets might receive less focus.


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Design Studio vs. Freelancers:


Design Studio Pros:

  • Expert Guidance: Our experienced team leads you towards your branding goals.

  • Reliability: We offer the stability of working with an established business.

  • Strategy-Focused: Our design studio work in teams to help you develop a strategical branding solutions that brings value to your business.


Cons:

  • Waiting Period: Our commitment to quality might lead to longer waiting times. We take on limited projects per month to ensure quality outcomes.

  • Minimum Budget Requirements: We focus on projects that align with our expertise.


Freelancer Pros:

  • Cost-Effective: Suitable for launching businesses on a budget.

  • Flexibility: They can often work outside typical hours.

  • Long-Term Engagement: Freelancers typically like long-term consistent work and prefer to work as a small part of your team or organization.


Cons:

  • Artistic Focus: Freelancers might prioritize art over business strategy.

  • Lack Of Experience: Might need more guidance and time to help them understand what your goals are.

  • Management Challenges: First-time business owners might find freelancers harder to coordinate with.


At Undoubt Studio, we believe in empowering businesses through strategic and creative branding. Download our branding investment guide to start your journey towards a remarkable brand identity.


Remember, your brand is more than a logo; it's the essence of your corporate story. Let's bring that story to life together.


Contact us:

Whatsapp: +603-8605 4965

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