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The Ultimate Beginner's Guide to Advertising on Facebook Ads (Updated For 2023)

Are you ready to take your business to the next level with the power of Facebook advertising?


In this comprehensive guide, I'll walk you through the ins and outs of getting started with Facebook Ads, from setting up your account to creating and launching your first ad campaign.


Image of person looking at their phone to set up Facebook Ads

Facebook Ads is a powerful advertising platform that allows business owners to reach a large, targeted audience and drive sales. With over 2.7 billion monthly active users, Facebook Ads is an effective way to grow your business and achieve a positive return on investment. According to a study by Facebook, businesses that advertise on the platform see an average ROI of $3 for every $1 they spend. If you're looking to reach a wider audience and increase sales, let's go through the steps to help you get started!


1. Setting Up Your Facebook Ads Manager


First things first: before you can start advertising on Facebook, you'll need to set up a Facebook Ads account. This is a quick and easy process that involves creating a business account on Facebook and linking it to your ad account. To do this, go ahead to the Facebook Ads Manager.


Once your ad account is set up, it's time to start building your ad campaign. To do this, you'll need to choose your campaign objective – what do you want to achieve with your ad? This could be anything from generating website traffic to increasing brand awareness to promoting a specific product or service. Choose the objective that best aligns with your business goals.


Facebook Ads campaign objectives

2. Setting Up Your Targeting Options


Next, you'll need to define your target audience. Facebook offers a range of targeting options, including demographics, interests, behaviors, and more, so you can get as specific as you'd like in terms of who you want to reach with your ads. If you're not sure who to target, just go to the detailed targeting section and click on suggestions. Facebook will provide a list of different interests that's suited for your business.


Facebook Ads audience targeting options | Facebook Ads Manager dashboard

3. Selecting Your Ad Creatives


Once you've defined your target audience, it's time to create your ad. This is where you'll choose your ad format (image, video, carousel, etc.), write your ad copy, and select your ad placements (where your ad will appear on Facebook).


When creating an ad on Facebook, there are several key elements to consider:

  1. Ad format: First, you'll need to choose the ad format that best fits your campaign goals and target audience. Facebook offers a variety of ad formats, including image ads, video ads, carousel ads, and more.

  2. Ad copy: Next, you'll need to write the ad copy – the primary text that appears in your ad. This should be concise and compelling, and should clearly convey the value of your product or service.

  3. Ad Headlines: This is the important part when it comes to ad creation. A compelling headline can help you get the attention of your audiences and prompt them to click on your ad.

  4. Ad Call-To Action: Make sure to include specific call-to-actions to help your audiences understand what's the next step to take after viewing your ad. Best call-to-actions are: 'Shop Now', 'Learn More', 'Sign-Up'.


Facebook Ads ad creation in the Facebook Ads Manager

4. Schedule & Publish!


Finally, you'll set your budget and schedule for your ad campaign. Facebook Ads operates on a cost-per-impression (CPM) pricing model, which means you'll pay a certain amount for every 1,000 impressions (views) their ad receives. The advantages of the CPM model is that it allows advertisers to reach a specific audience based on demographics, interests, and other targeting options. This can help ensure that their ad is being shown to the most relevant and receptive audience, increasing the chances of success.


You can set a daily or lifetime budget for your ad campaign, as well as choose the specific dates you'd like your ad to run. Once you have everything in-place, just hit on 'Publish' and your Facebook Ads will be running soon!


Get Your Brand In-Front Of Millions Of Shoppers.


That's it! With these steps in mind, you're well on your way to getting started with Facebook Ads. Keep in mind that these steps are only basics for business owners looking to try out the platform for the first time. If you want to take your Facebook advertising skills to the next level and learn how to start running Facebook Ads that are effective and profitable, be sure to check out our Facebook Ads Mastery Course.


You’ll instantly be granted access to my entire library of Facebook Ads knowledge from fundamentals, advanced targeting strategies, conversion optimization, and will help you maximize the return on your ad spend. Plus, course members get community access to our private Facebook Ads Mastery Q&A group. Ask questions, get support and share wins directly inside with other members!


To help you get started, I'd like to extend you a very special invitation to join my Facebook Ads Mastery Course for this insanely low price, just click here.


Sign up now and start generating more sales from Facebook Ads!

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