MOSS — A Quiet Luxury Stay
Category: Hospitality / Airbnb / Boutique Living
Scope: Visual System · Guest Touchpoint Collaterals · Brand Guidelines
MOSS is a premium Airbnb stay that’s more than just a place to rest. It’s a feeling — one that begins the moment you land on the listing, and lingers long after checkout.
Our task was to design a brand that carries that feeling through every stage of the guest experience — from the way the logo whispers calm, to the way the welcome card is placed just right. Nothing loud. Nothing accidental. Just presence.
At UNDOUBT, we believe luxury is not in gold foiling — it's in how you make people feel.
A Stay, Designed to Be Felt — Not Just Seen
The MOSS brand was designed around the guest’s emotional arc — calm arrival, sensory stillness, effortless presence.
From the soft tone of voice to the subtle logo, every piece of the experience reflects ease, lightness, and clarity.
We translated this into:
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A clean, versatile brand identity
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Layout rules for guest print materials
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A system that could extend across listings, amenities, and potential expansion properties
MOSS doesn’t try to impress — it simply knows who it’s for.
