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How long do Facebook Ads stay in review?

If you've ever run a Facebook ad campaign, you may have experienced the frustration of having your ad go into review. This can be a stressful and annoying experience, as it delays the launch of your campaign and can impact your advertising schedule. In this blog post, we'll dive into the reasons why Facebook ads go into review and how long they typically stay in review.

Woman frustrated because her Facebook Ads is in review

First, it's important to understand that Facebook has a team of reviewers who are responsible for reviewing ads before they go live on the platform. This is done to ensure that all ads adhere to Facebook's advertising policies and guidelines. These policies are designed to protect users from deceptive or misleading advertising, and to create a safe and positive experience for users on the platform.


So, why do some ads go into review and others don't? There are a few reasons why this might happen:

  1. Your ad may be targeting a sensitive topic or audience. Facebook has specific policies in place for ads related to sensitive topics such as politics, religion, and social issues. If your ad falls into one of these categories, it's more likely to go into review.

  2. Your ad may be promoting a product or service that requires additional review. Some products and services, such as financial products and gambling, require additional review due to their potential impact on users.

  3. Your ad may be flagged by Facebook's automated systems. Facebook has automated systems in place to identify ads that may violate their policies. If your ad is flagged, it will be sent to a human reviewer for further evaluation.


So, how long do ads stay in review?


The review process can take anywhere from a few hours to a few days, depending on the complexity of the ad and the workload of the review team. In general, simple ads with clear messaging and no policy violations are more likely to be approved quickly. More complex ads or those that require additional review may take longer.


It's important to note that Facebook does not provide a specific timeline for the review process, and the length of time an ad stays in review can vary. If you're running a time-sensitive ad campaign, it's a good idea to allow for extra time in your schedule to account for the possibility of your ad going into review.


In conclusion, Facebook Ads may go into review for a variety of reasons, including targeting a sensitive topic or audience, promoting a product or service that requires additional review, or being flagged by Facebook's automated systems. The length of time an ad stays in review can vary, but generally, simple ads with clear messaging are more likely to be approved quickly. If you're running a time-sensitive ad campaign, it's a good idea to allow for extra time in your schedule to account for the possibility of your ad going into review.


 

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